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In the face of the shortage and price rise in the electronic component industry, how should the agent distributor deal with it?
Publish：SHENZHEN ENXIC ELECTRONICS CO., LTD,Schottky diodes, rectifier diodes, fast recovery diodes, switching transistors, thermistors, MOS tube, TVS tube, Youze Electronics Time：2017-12-07 Views:1816
In the huge market demand, a variety of electronic products, electronic products are full of beautiful things, but cannot do without the electronic components. With the obvious rising of raw materials, in the past two years, electronic components have been out of stock and rise in price. So, in this situation, how to deal with the agent distributors?
The AVX‘s tantalum capacitor is one of the shortages, and the AVX factory has been on strike, the capacity is limited, and the other factory does not have the capacity to go, so there is a shortage of demand. It is understood that, in addition to the AVX capacitor in the market, other capacitors are also out of stock. The day before the domestic price is quoted, customers confirm the order is second days, and they are out of stock. Order delivery 10 weeks, 20 weeks, which made some friends all day changxuduantan procurement.
In addition to capacitance, other passive devices are not spared. The second quarter was the traditional off-season of the passive component industry, but because the demand was greater than the supply, all the factories were using the existing stock. In previous years, the normal safety inventory days in the industry were about 2~3 months. It‘s going down now.
As an example, the company has been from the 75~90 world to 45 days. As soon as the stock of the industry falls below 30 days, the delivery will be very unsmooth, and the supplier is not accurate enough to deliver the goods for 60 days. Passive components have entered the price cycle.
National giant is a passive component factory of a few global layout. The system is very high for customers. The maintenance of customer relationship is the biggest consideration. The adjustment of the price is mainly to reflect the material cost. At present, the supply can not keep up with the order demand. The factory has fully opened the capacity of 24 hours under the specification, but still in short supply, and the supply and demand is very unbalanced. How long will it last? It is very optimistic in the second half of the year.
China Giant start the first wave of adjustment price is in April this year, China Giant again issued a notice of price increase, the chip resistor R-CHIP and chip capacitance MLCC price adjustment, because of the multi - project raw materials and package material price continues to rise, the new Taiwan dollar appreciates greatly, resulting in a great pressure on the cost.
In general, the main reason for the shortage of components is: 1, we did not predict the market speed, market instability and competition. So many products on the whole industry chain are out of stock. 2, many agents and distributors to stockpile goods, trying to raise the price of the chip.
As the agent distributor of the electronic components of the major brands, we mainly operate the voltage stabilized diode, the Schottky diode, the triode, the capacitance and other components. Many customers have adopted the following solutions to the market situation for the shortage of electronic components.
1, remind customers of material shortage, commonly used materials should buy more as inventory.
2, after receiving the notice of material price rise, we will inform customers about the price rise of materials in written form at the first time.
The above method can not solve the problem of shortage and price increase, but it can give the customer sufficient time to consider whether to continue to use the raw material or to find new materials to replace the raw materials.
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